No BS Local Marketing - More Booked Jobs, Less Wasted Spend

Your Ads Are Bringing in Calls.
But How Many Are Turning Into Jobs?

I help local service businesses get found on Google, track every call, and follow up with the ones that slip through - so more of your marketing spend turns into real booked work.

Built for plumbers, HVAC techs, landscapers, roofers, electricians, and local service pros with $1,000+ average jobs.

See Where Your Leads Are Leaking Or skip ahead to how this works →

Sound familiar?

The leads are coming in. But something's off.

You're spending money on marketing, but you can't tell which leads came from what.

You're making budget decisions on gut feel instead of data.

↳ You keep paying for what might not be working.

Calls come in, but some go unanswered - and those leads just disappear.

Every missed call at your ticket size is real money walking away.

↳ At $3,000-$5,000 per job, losing even 2-3 a month adds up fast.

You send estimates, but when people don't respond, there's no follow-up system.

You know you should be chasing them. You just don't have time.

↳ Competitors who follow up faster get the job.

Your dashboard says one thing. Your bank account says another.

You don't trust your own numbers - so you can't scale what you can't measure.

Most local businesses don't need a bigger ad budget. They need to stop losing the leads they already have.

Before you spend more on Google Ads or hire another marketing company, there are three things worth fixing first:

📍

Get Found Where People Are Looking

Google's Local Services Ads put your business at the top of search results with a "Google Guaranteed" badge. You pay per lead - not per click - so you only pay when someone actually contacts you.

📊

Know Which Calls Are Real

Call tracking shows which calls came from ads, which came from Google Maps, and which are spam. No more guessing what's working and what's wasting money.

💬

Follow Up Before the Lead Goes Cold

When a call gets missed or an estimate goes unanswered, a simple automated text goes out so the lead doesn't disappear into the void.

These three things - getting found, tracking what's working, and following up - are the foundation. Everything else works better once these are in place.

What gets built

A system that turns more calls into booked jobs.

1

Get Found

Google Local Services Ads setup and management. Google Business Profile optimization. You show up when people in your area search for your services. Pay per lead, not per click.

2

Track Everything

Call tracking tied to each marketing source. Know which calls came from ads, Maps, or direct. See which leads are real customers vs. spam. Monthly reporting you can actually understand.

3

Follow Up Automatically

Missed-call text-back so leads don't vanish. Estimate follow-up sequences. "No response" reactivation. Simple automations that run without you thinking about it.

One good job should cover the monthly fee. My job is to make sure you're getting more of those calls - and fewer of them are slipping away.

Is this for you?

This is for you if:

  • You run a plumbing, HVAC, landscaping, roofing, electrical, or local service business
  • Your average job is $1,000 or more
  • You have at least 2 trucks or techs
  • You want more booked jobs, not just more "leads"
  • You or someone on your team will answer the phone
  • You're willing to let the data tell you what's working

Probably not for you if:

  • You're a one-person operation with no admin help
  • You want guaranteed leads (nobody honest can promise that)
  • You want to spend $50/month on ads and expect a miracle
  • You already have a marketing company and you're happy with them
  • You won't answer calls but want more of them

How this works

Three steps. No discovery theater.

1

Quick Review

You fill out a short form. I review your current setup - ads, tracking, follow-up, Google Business Profile - and identify where leads are leaking. You get a written audit with your top 5 fixes and a 30-minute walkthrough call.

If you hire me to build the system, the $500 gets credited toward setup.

$500 one-time

2

Build + Launch

I set up your Local Services Ads, install call tracking, and wire up missed-call follow-up. Takes about 1-2 weeks. You get documentation and a handoff so nothing is a mystery.

$1,500 - $2,000 one-time

3

Monitor + Improve

Monthly lead quality reviews, budget recommendations, service area tweaks, and reporting. I watch the numbers so you can focus on running jobs.

$1,000 - $1,500/month

Most clients start with the audit. Some already know what they need and skip straight to setup. Either way works.

Why listen to me

I've been doing this a while.

I've managed over $2.1M in monthly ad spend for brands like Casper and Timberland. Currently, I run the delivery system behind 130+ client accounts with a 5-person team - workflows, QA, onboarding, and reporting.

I've been in the local services marketing world for years. I know what works, what's a waste of money, and what most marketing companies won't tell you.

130+ Accounts managed
$2.1M+ Monthly ad spend
8+ Years in paid search

What it costs

Transparent pricing. No long contracts. No hidden fees.

Lead Leak Audit

$500

One-time - credited toward setup

"I want to know what's broken before I spend more."

Get Started

LSA Launch Sprint

$1,500 - $2,000

One-time setup

"I'm ready to get found on Google and start tracking calls."

Get Started

Monthly Management

$1,000 - $1,500

Per month - cancel anytime

"Keep it running, keep it improving, keep me informed."

Get Started

I don't do long contracts. If it's not working, you should be able to leave. That's how I'd want it if I were you.

Common questions

No. If you're starting from scratch, the LSA Launch Sprint gets you set up from zero. The audit helps you understand where you stand right now.
That's fine. I focus on the backend - tracking, follow-up, and lead quality - that most marketing companies don't touch. This works alongside what they're already doing.
Local Services Ads show up above regular Google Ads in search results. You pay per lead (when someone actually calls or messages you), not per click. For most local service businesses, it's a faster and lower-risk way to start. If it makes sense to add Google Ads later, we can do that too.
LSA can start generating calls within days of going live. Call tracking and follow-up improvements are immediate. Results depend on your market, services, and how well calls get answered.
Then I'll tell you. I'm not going to sell you something you don't need. That's the whole point of starting with the audit - we both get clarity before committing to anything bigger.
No. I work with local service businesses where the average job is $1,000+. Plumbing, HVAC, landscaping, roofing, electrical, tree service, auto repair - if you're a local service pro who wants more booked jobs, we should talk.
No. Your ad spend goes directly to Google through your own account. I never handle your ad budget. My fees are separate from what you spend on ads.

Ready to See Where Your Leads Are Leaking?

Fill out the short form. I'll review your setup and tell you exactly where calls and leads are falling through the cracks.

Get a Lead Leak Audit - $500

Takes about 5 minutes. I'll follow up within 48 hours.

Already know what you need? Let's talk about getting you set up →